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TikTok was downloaded over 104 million times on Apple’s App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower. The day before the impending ban, California-based conversational search engine company Perplexity AI submitted a bid for a merger with TikTok US. In January 2025, Chinese officials began preliminary talks about potentially selling TikTok’s U.S. operations to Elon Musk if the app faced an impending ban due to national security concerns. In March 2024, The Wall Street Journal reported that TikTok’s growth in the U.S. had stagnated.

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• In August 2020, The Wall Street Journal reported that TikTok tracked Android user data, including MAC addresses and IMEIs, with a tactic in violation of Google’s policies.
• According to a 2020 article in The New York Times, Central Intelligence Agency analysts determined that while it is possible the Chinese government could obtain user information from the app, there was no evidence it had done so.
• TikTok tends to appeal to younger users, as 41% of its users are between the ages of 16 and 24.
• As of March 2025update, strong scientific understanding of TikTok’s effects on user’s mental health “remains elusive”.

TikTok responded by taking down videos with content that violated their community guidelines. In August 2024, the NCRI released a subsequent report based on user journey data from 24 accounts that they created across TikTok, Instagram, and YouTube. After increased scrutiny, TikTok said it is granting some outside experts access to the platform’s anonymized data sets and protocols, including filters, keywords, criteria for heating, and source code. In January 2023, Forbes reported that a “heating” tool allows TikTok to manually promote certain videos, comprising 1–2% of daily views. A significant number of users on TikTok, such as Juju Green, create content surrounding Film criticism and Easter eggs. These trends amassed popularity in 2020 during the COVID-19 pandemic, as many people spent more time cooking at home while engaging with social media for entertainment.

Daily hours of entertainment screen media (Social Medias) may displace healthy behaviors such as socializing face to face, chores, hobbies, homework, family meals time, exercise, and sufficient sleep. A trend making fun of autism eventually created a huge backlash, even on the platform itself, and the company ended up removing the hashtag altogether. In February 2024, the European Commission launched an investigation into TikTok for potential violations of the Digital Services Act (DSA), involving content aiming at children and advertising transparency. In 2025, a Canadian investigation found that TikTok had collected sensitive personal data from children in violation of federal privacy laws. The company claimed that no illegal activity of any kind is supported on the platform.

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The study compares data from before TikTok even existed to show the app has fewer hashtags about historically sensitive topics, distorting the findings. They have been replaced by versions customized by local teams for users in different regions. TikTok moderators were instructed to suppress posts from “For You” recommendations if the users shown were deemed “too ugly, poor, or disabled”. Other human rights activists have also said that their TikTok videos discussing human rights violations of the Uyghurs have been taken down. This led many creators to stop creating new content which they were not already contractually obligated to create. Some TikTok users criticized the trend for promoting an unobtainable beauty standard.

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In 2020, digital media companies such as Group Nine Media and Global used TikTok increasingly, focusing on tactics such as brokering partnerships with TikTok influencers and developing branded content campaigns. Existing sellers on FeetFinder said that the videos often misrepresented how “easy” it is to make money from posting feet pictures. In 2022, it was reported that a trend called “de-influencing” had become popular on the platform as a backlash to influencer marketing. TikTok reportedly made as much as a 70% commission on some of them, a figure that the company disputed.

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U.S. lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content. Several former employees of the company have claimed of poor workplace conditions, including the start of the workweek on Sunday to cooperate with Chinese timezones and excessive workload. Wegovy, a drug that has been specifically approved for treating obesity, also became popular on the platform after Elon Musk credited it for helping him lose weight. A 2025 meta-analysis found that use of TikTok was correlated with symptoms of anxiety and depression, with stronger links in females and users under 24 years old. Some users were able to circumvent TikTok filters by writing in code or using unconventional spelling.

The differences between Douyin and TikTok have led some U.S. politicians and commentators to accuse the company or the Chinese government of malicious intent. Out of TikTok’s top 100 male creators, a 2022 analysis reported 67% were white, with 54% having near-perfect facial symmetry. The average user, daily, was spending 1 hour and 25 minutes on the app and opening TikTok 17 times. As of the first quarter of 2022, there were over 100 million monthly active users in the United States and 23 million in the UK.

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This increased potential Web traffic linked to the riddle posters’ accounts on OnlyFans. Other TikTok creators have spoken out against accepting sponsorship deals indiscriminately and criticized those who posted undisclosed FeetFinder ads. Publishers were increasingly using the platform as a venue for influencer marketing.

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Physical locations would be established so that Oracle and the U.S. government could conduct their own reviews. This applies to those signing contracts with and receiving payment transactions from ByteDance. The whistleblower claimed in a sworn court statement that his father in mainland China had been detained by the authorities in retaliation for his speaking to the media about alleged censorship by TikTok.

• The momentum of digital feminist movements through platforms like TikTok have additionally encouraged many social media agents and marketing campaigns around the world to adopt some degree of feminism as a part of their online image or personal brand.
• In January 2020, the United States Army and Navy banned TikTok on government devices after the Defense Department labeled it a security risk.
• In October 2021, TikTok launched a test feature that allows users to directly tip certain creators.
• TikTok announced a “family safety mode” in February 2020 for parents to be able to control their children’s presence on the app.
• Wegovy, a drug that has been specifically approved for treating obesity, also became popular on the platform after Elon Musk credited it for helping him lose weight.

In January 2020, left-leaning media watchdog Media Matters for America said that TikTok hosted misinformation https://pinup-download.com.in/ related to the COVID-19 pandemic despite a recent policy against misinformation. The platform has also been used to spread misinformation about the COVID-19 pandemic, such as clips from Plandemic. The video has been put on TikTok’s blacklist, which detects it before being uploaded. In June 2021, TikTok made an apology after a shock video, showing a girl dancing which then cuts to a graphic scene of a man being beheaded by a saw, went viral.

The U.S. Attorney for the Eastern District of Virginia reportedly subpoenaed information from ByteDance regarding its surveillance of journalists on TikTok. In December 2022, ByteDance confirmed after internal investigation that the data of two journalists and their close contacts had been accessed by its employees from China and the United States. TikTok said that the tracking method suggested by the report would not be feasible because precise GPS information is not collected by the platform. In October 2022, Forbes reported that a team at ByteDance planned to surveil certain U.S. citizens for undisclosed reasons. A third party will oversee the cybersecurity policies, data flows, and personnel access independently of TikTok. Another said TikTok had to employ better data collection practices than Meta or Google due to the scrutiny it received.

TikTok announced a “family safety mode” in February 2020 for parents to be able to control their children’s presence on the app. Users also can set specific videos to either “public”, “friends only”, or “private” regardless if the account is private or not. Content is curated by TikTok’s artificial intelligence depending on the content a user liked, interacted with, or searched. On 18 April 2024, Notes first released to users in Canada and Australia for limited testing. A Meta spokesperson said that all platforms, including TikTok, should face scrutiny.

TikTok’s unique platform organization, of spontaneous peer-peer information sharing, has enabled its utilization for community-engaged, digital knowledge mobilization and exchange between social justice communities. In September 2024, TikTok removed the accounts of Russian state media outlets RT and Sputnik. TikTok’s own investigation found more than 12,000 fake accounts, including ones using additional languages such as English and Italian. In December 2023, BBC News reported that it had discovered nearly 800 fake TikTok accounts promoting Russian propaganda and disinformation. Tracking Exposed, a user data rights group, learned of what was likely a technical glitch that became exploited by pro-Russia posters. The users had shared on TikTok an article published by celebscritic.com alleging that K.

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The consumption of alcohol, full or partial nudity, LGBT, and intersex contents were restricted even in places where they are legal. A more specific list banned criticisms against world leaders, including past and present ones from Russia, the United States, Japan, North and South Korea, India, Indonesia, and Turkey. However, some employees have abused it to promote their own accounts or those of their spouses, while others have felt that their guidelines leave too much room for discretion. The practice began as a way to grow and diversify content and influencers that were not automatically picked up by the recommendation algorithm. It works with Common Sense Networks to check for safety and age appropriateness and with the Poynter Institute for reliability of information. In March 2023, TikTok introduced a dedicated feed for science, technology, engineering, and mathematics (STEM) content.

Users can choose whether any other user, or only their “friends”, may interact with them through the app via comments, messages, or “react” or “duet” videos. The app’s “react” feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen. TikTok’s algorithm, recognized by The New York Times in 2020 as one of the most advanced for shaping user experiences and social interactions, stands out from traditional social media. Jasmine Enberg, a principal social media analyst at eMarketer, observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny.